Use this golf tournament marketing calendar to connect with potential sponsors and attendees, build hype around your event, and share all the exciting details golfers can expect.
This calendar is filled with ideas for marketing your tournament, from ten months out all the way through two months after the event. Whether you’re a seasoned marketer or just a tournament planner stepping into the role, it’s built to keep you on track and full of outreach ideas.
Things to consider when marketing your tournament
A preset calendar like this one takes the guesswork out of planning, but it works best when you tailor it to your tournament. Before you dive in, get clear on these questions:
Where are your golfers and sponsors naturally?
Meet your audience where they spend their time. Figure out which platforms matter most to them, then focus your strategy there.
How many golfers and sponsors do you actually need to reach?
If you’ve already got a solid list built up, your channels might serve more as communication tools than awareness builders. If you need to build your list for both, outreach will be important. Whichever situation you’re in, it shifts both your language and which platforms deserve the most attention.
Do you have a dedicated marketing person?
Marketing drives awareness, but it also takes time. How much bandwidth your team has will shape how ambitious your efforts can be, so set expectations accordingly.
Do you have access to last year’s photos?
A strong photo library can do a lot of the heavy lifting. Great shots mean less time spent on graphic design and content that catches the eye.
Channels to use when marketing your tournament
The more platforms you use, the wider your reach, for better or worse. Casting a wide net works well if you’re chasing a big audience; staying focused works better if you want to connect with a specific group. Our calendar centers on three channels. It’s up to you to decide which combination fits your tournament.
Website
Your tournament website is home base. Golfers and sponsors should be able to find everything they need there, so they know exactly what they’re signing up for and what to expect on event day.
Emailing is built for direct, personal communication. Use it for updates, reminders about key dates like registration deadlines or auction openings, and building excitement as the tournament day gets closer.
Social Media
Social media extends your reach past your existing network. Use it to attract new golfers, spotlight your sponsors, or give confirmed golfers an extra dose of excitement, think prize reveals or a sneak peek at the dinner menu. LinkedIn, Instagram, Facebook, X: use them all, and lean into wherever you already have traction.
