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Charity Golf Events: Attracting Players & Sponsors

Charity golf tournaments are a great way to raise awareness and generate fundraising dollars, but in order for your tournament to be successful, you will need a couple key players - the sponsors and the golfers. We’ve put together some quick tips to help make things easier for you!

 

SPONSORS

Sponsors are key to maximizing profits with your golf tournament. It is important to make sure that the sponsors are aware of the importance of supporting your event.  Here are a few reasons why companies would consider supporting your event:

  • If they have a relationship with the organizer hosting the event.

  • It gains exposure of their company.

  • It entertains clients.

  • It offers networking opportunities

  • Supports the cause or charity.

When it comes to selling sponsorships you’ll want to rely on your committee members, as they may have some strong connections to help you get sponsors. You’ll want to make it as easy as possible to become a sponsor of your event.  Sponsorship packages, which clearly outline the contribution of companies and what they receive in return, will definitely help companies take the initiative to sponsor your event.

 

Some Tips to Obtain Sponsors:

Committee Members - Have your committee members reach out to friends, family, and anyone in their network. Don’t be afraid to pick up the phone and brag about your cause.

Business Relationships - Reach out to customers/clients to support your event. Often times customers will feel obligated to attend or support your event.

Sponsorship Opportunities - Create sponsorship packages that offer a variety of sponsorship levels.  Sponsors have different needs and budgets. While they may not be willing to break the bank, they may still be willing to contribute to your event.

Purpose - Reach out to network of companies, families, etc. that have a connection with the charity or purpose of your event.  Let them get the word around for you!

Follow-Up - Pick up the phone! A quick phone call can go a long way.

 

Example Sponsorship Opportunities:

TITLE SPONSOR

$15,000

  • Receives recognition at start of tournament

  • Special mention during the dinner & awards.

  • Seat at designated table during dinner.

  • Company logo and link on website and tournament banner.

  • Includes 8 golfers

GOLF CART

$10,000

  • Name/logo on all golf carts.

  • Company logo and link on website and tournament banner.

  • Recognition at dinner.

  • Includes 4 golfers.

SILVER SPONSOR

$10,000

  • Designated as Exclusive sponsor of a competition hole (longest drive, closest to the pin, etc.)

  • Company Logo and Link on website and tournament banner.

  • Includes 4 golfers.

DINNER SPONSOR

$2500

  • Name/Logo in prominent location throughout the dinner hours.

  • Company Logo and Link on website.

LUNCH SPONSOR

$1500

  • Name/logo in prominent location throughout the Lunch hour.

  • Company logo and Link on website.

HOLE-IN-ONE SPONSOR

      $1000

  • Name/logo on one of hole-in-one locations.

  • Company Logo and Link on website.

HOLE SPONSOR

       $300

  • Name/logo on signage at one hole.

  • Recognition on website.


 

Players

Countless tournaments start off by securing a course and date and then struggle to get players and sponsors.  If you’re planning an event for the first time you may want to plan beforehand. Ask friends, clients and coworkers and see if there's any interest.  If you are in charge of an annual event, be sure to obtain a list of all players and potential players from previous years.  Also be sure to implement some fresh ideas each year or start a unique tradition to keep players interested and want to return year after year!

Here are a few reasons golfers will attend your event:

  • Potential networking opportunities.

  • Supporting the organization or charity.

  • A chance to win some great prizes.

  • An acceptable day of “hookie” on the course.

Understanding the reasons why golfers are willing to play does not undermine the difficulty of getting players to attend your event.  Here are some helpful tips to get golfers out to your event:

Registration -  Ensure registration for your event is as quick and easy as possible, as this increases the chance of golfers attending your event.

Committee - It can seem like a tough task for a committee to obtain 144 or more players for an event. If you break it down and have each committee member responsible for bringing 2 foursomes, your tournament will start to fill up in no time.

Sponsorship Options - Include players with each sponsorship.  Adding players to the sponsorship options will not only make the sponsorship more attractive but will help you fill up that player list.

Relationships - Attack your professional and personal network. Those closest to you are always willing to help.

Prizes - Who wouldn't want to go home with a great prize? Just make sure you advertise this beforehand.  

Purpose - Champion your cause by adding well thought and detailed information to the invite.  If the players understand where their money is going, they are more likely to join!

Registration Draw - Adding an early bird draw to the registration can often help increase players and will also help you to lock in some numbers at an early stage. This will allow you to make that final push if need be.

Published Oct 13, 2017